Historic Breakthroughs in Traffic Safety Innovation

3M Full Cube Technology

From padded dashboards and breakaway light poles to seat belts and air bags, improving traffic safety has been an ongoing objective for more than 50 years. Now a major improvement in roadway sign brightness joins this march of safety innovation: 3M Full Cube Technology, the first material with true, 100% efficient optical elements. Incorporated into 3M™ Diamond Grade™ DG3 Reflective Sheeting, 3M Full Cube Technology nearly doubles the effective brightness of roadway signs. Studies have found that where more visible signs are installed, crash numbers have fallen 25 to 46% in a three- to six-year period.1 And one agency estimated a benefit-to-cost ratio of greater than 10 to 1 for brighter sign upgrades.